For many organizations, it’s not a designer that ends up needing to implement the brand’s rules. As Opportunity Education’s creative director, it was up to me to not only create all the assets and rules for two new private high schools but also create a guidebook for teachers and administrators to follow. My audience had no background in design or marketing but needed to understand and champion the branding guidelines during this crucial start-up period.

Before, Push to Walk reported getting a lot of spam but not much else from their website. After we launched their new website their leads exploded, and 90% of those website leads became clients.

Across 80 pages, the Course of Study book dives into learning and teaching methodologies as well as a complete secondary school catalog of courses.

This research brief by my Opportunity Education colleague Jolene Zywica discusses the research supporting fostering curiosity in students and practical ways to practice it in school. I developed a design that fits perfectly within the landscape of Opportunity Education’s brand system while exuding a scholarly journal.