Many marketing agencies struggle to find a balance of creative quality, performance, and profitability for website projects. But you can have all three at once, and I break down how I solved it.

Opportunity Education, a global nonprofit organization, transformed its purpose from international school aid to empowering more engaging learning through new apps. It needed new branding that honored this, as well as its 10 years of brand equity.

For many organizations, it’s not a designer that ends up needing to implement the brand’s rules. As Opportunity Education’s creative director, it was up to me to not only create all the assets and rules for two new private high schools but also create a guidebook for teachers and administrators to follow. My audience had no background in design or marketing but needed to understand and champion the branding guidelines during this crucial start-up period.

Before, Push to Walk reported getting a lot of spam but not much else from their website. After we launched their new website their leads exploded, and 90% of those website leads became clients.