Opportunity Education, a global nonprofit organization, transformed its purpose from international school aid to empowering more engaging learning through new apps. It needed new branding that honored this, as well as its 10 years of brand equity.

For many organizations, it’s not a designer that ends up needing to implement the brand’s rules. As Opportunity Education’s creative director, it was up to me to not only create all the assets and rules for two new private high schools but also create a guidebook for teachers and administrators to follow. My audience had no background in design or marketing but needed to understand and champion the branding guidelines during this crucial start-up period.

I worked with The Berndt Group to create a logo and coordinated stationery system for The Blaustein Philanthropic Group and its charitable foundations. The foundations have roots in Jewish tradition, with concern for social justice and equality of opportunity.