Opportunity Education, a global nonprofit organization, transformed its purpose from international school aid to empowering more engaging learning through new apps. It needed new branding that honored this, as well as its 10 years of brand equity.

For many organizations, it’s not a designer that ends up needing to implement the brand’s rules. As Opportunity Education’s creative director, it was up to me to not only create all the assets and rules for two new private high schools but also create a guidebook for teachers and administrators to follow. My audience had no background in design or marketing but needed to understand and champion the branding guidelines during this crucial start-up period.

This research brief by my Opportunity Education colleague Jolene Zywica discusses the research supporting fostering curiosity in students and practical ways to practice it in school. I developed a design that fits perfectly within the landscape of Opportunity Education’s brand system while exuding a scholarly journal.